Embarc Collective logo

Tampa Bay Startup Jobs

    Home
    Embarc Collective logo
    Back to all jobs

    VP of Marketing

    Intrinio | St. Petersburg, FL

    Apply

    Overview

    We are looking for an experienced marketing guru to join our team and help build and drive a strategy to tell the world about Intrinio. If you have experience building and running marketing strategies for tech companies, and you're looking for a fresh, exciting role where you can take the reins and make an impact on a company - have we got the job for you.

    Responsibilities

    • Take responsibility for annual marketing plan, strategy and team
    • Identify and plan differentiated and impactful marketing strategies/materials
    • Build, manage and coach a high-performing marketing team
    • Drive the implementation of marketing campaigns that meet business objectives and drive leads
    • Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
    • Work closely with the sales department to align sales and marketing strategies
    • Manage marketing budget and expenditures
    • Maintain brand standards and ensure compliance across all marketing and communications channels
    • Identify competitors and evaluate their strategies and positioning and devise counter-strategies
    • Build long term relationships with employees, clients, government officials, and stakeholders
    • Plan regular reports and report on metrics to the CEO
    • Own lead generation objectives and key results

    Requirements

    • Proven work experience in a mid or senior level marketing role at a technology company
    • Success building and executing a marketing strategy
    • Outstanding presentation, communication, and leadership skills
    • Knowledge of SEO, PPC, and web analytics
    • Knowledge of PR and media strategy
    • Knowledge of branding and messaging
    • Strategic mindset, ability to execute and take the reins
    • Comfort in dynamic, agile environments
    • Experimental but data-driven mindset

    Pluses

    • Experience marketing for a SaaS company
    • Experience marketing for a financial firm
    • Experience marketing to a developer/technical audience