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Digital Marketing Manager

Vacayou Wellness Travel

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Position: Digital Marketing Manager

Status: Full-Time

Location: Tampa

How to Apply: Send resume & why you’re excited about this opportunity to careers@vacayou.com.

At Vacayou, we aspire to be the world’s best resource for wellness-minded travelers to find & book the right travel experience that matches their lifestyle & enhances their well-being. How are we going to do this? Well first, we need to tell the wellness community about Vacayou! 

With the most comprehensive platform of the highest quality, most trusted wellness/active resorts, retreats, & tour, Vacayou makes it easy for travelers to book customized vacation packages that are aligned to their personal preferences & desires.

But we know we absolutely have to be different than any other travel provider and that starts with telling our story – whether that’s through our content via Vacayou Magazine, our email marketing, our social channels, or our unparalleled network of wellness influencers.  

That’s why we are looking for an experienced, passionate Digital Marketing Manager who can effectively tell our story in order to efficiently acquire wellness customers and convert them to Vacayou travelers. This individual will report directly to the Vacayou President and have the opportunity for massive future growth within the organization as we continue to scale our Marketing team & resources. 

The right candidate will be a self-starter that can think strategically & creatively while being hands-on to ensure this digital experience gets delivered to perfection – using very limited resources. More than anything this individual really lives the mantra – “put the traveler first.” 

What You’ll Be Doing:

  • Attract: Build out a massive email list with an engaged target audience for Vacayou to connect throughout the year to create a loyal community of wellness & active travelers.
  • Create: Optimize digital marketing campaigns to attract and convert users to book wellness & active travel with Vacayou. Leverage HubSpot for email marketing automation through drip sequences and campaigns that take advantage of the proprietary content from our properties/resorts/tours to highlight their assets and tell their story to potential travelers.
  • Align: Ensure the Vacayou branding & messaging is consistent across all channels. Work with our Content and Social Marketing team to coordinate campaigns across the Vacayou Magazine, email marketing & social media channels that optimize SEO to maximize potential organic inbound marketing leads. 
  • Listen: Identify the “voice of the customer” and build out ways for us to find out more about our travelers, what they love, what they feel about Vacayou and how we can serve them better in the future.
  • Deliver Results: Execute, execute, execute! Use data & insights to continuously test acquisition & conversion rates across our digital marketing channels through constant testing to squeeze every ounce of conversion. Build marketing dashboards to illustrate the performance of every marketing channel.  
  • Represent Vacayou: Be excited about joining this mission-led start-up and always be ready to tell the world about Vacayou – especially in our search for more amazingly talented people (just like you) to join our growing team.

Who we’re looking for:

  • 5+ years managing digital marketing channels with track record of success 
  • Proficient use of HubSpot, Google Analytics, and SEO for web content
  • Proficient and Deep Knowledge in Facebook Business Manager and Facebook Ad Manager
  • Experience with LinkedIn Advertising a plus
  • Highly analytical with an ability to pull insights from data and make recommendations accordingly.
  • Experience with Google Analytics
  • Relevant experience identifying target customer segments & building campaigns around these segments
  • Experience developing user acquisition channels, including SEO/SEM, Content, Email, PR & Social
  • Analytical approach to test user funnels to optimize acquisition & conversion using data & technology
  • Creative expertise in designing and delivering email sequences & campaigns
  • Ability to take ownership without the need for direct supervision or instruction
  • Willingness to do whatever it takes to succeed & to exceed expectations
  • Candidate who thrives working in a start-up (i.e. unstructured) fast-paced environment
  • Experience in travel or B2C marketplace a plus
  • Experience in PR a plus

Perks & Benefits

  • Employee Equity Plans
  • Unlimited Paid Time Off (PTO)

About Vacayou

We exist to create a healthier global community through wellness & active travel. Vacayou makes it easy for travelers to discover and book customized wellness & active packages that elevate their well-being, support their active lifestyle and enhances their joy & happiness. We do this by bringing together the world’s best, most trusted wellness & active resorts, retreats & tours into a single content & booking platform – eliminating the need for travelers to spend hours trying to find the right travel package for their next adventure. As an early-stage start-up company funded by outside capital, we are on the constant lookout for people who are energized by helping bring well-being to every travel experience. If you’re looking for a place where you constantly “go further” seeking out personal & professional growth, can “blaze your own trail”, and want to “enjoy the journey”, come join us.